There is a new kid in town. The California kid is seven years old, but is gaining ground quickly. Launched in March of 2009 Foursquare is a local search-and-discovery service mobile app which provides search results for its users. The app provides personalized recommendations of places to go to near a user’s current location based on users’ “previous browsing history, purchases, or check-in history” From restaurants, museums, galleries, theaters and more. Foursquare is designed to be a more personalized app than its competitors like Yelp and Google Places.
The personalization is categorized and divided by: local search, recommendations, expertise, tips, taste, location detection, ratings, and lists. Foursquare detects your location, recommends you a venue based from your initial input and creates a list. Once experience the venue for either a restaurant, museum, movie theater or other; the app lets you give a personal recommendation and tip for future visitors.
Until late July 2014, Foursquare featured a social networking layer that enabled a user to share their location with friends, via the “check in” – a user would manually tell the application when they were at a particular location using a mobile website, text messaging, or a device-specific application by selecting from a list of venues the application locates nearby. In May 2014, the company launched Swarm, a companion app to Foursquare, that reimagined the social networking and location sharing aspects of the service as a separate application. On August 7, 2014, the company launched Foursquare 8.0, the completely new version of the service which finally removed the check in and location sharing entirely, to focus entirely on local search.
The California based app has experienced tremendous growth and expansion. As of December 2013, Foursquare had 45 million registered users. Male and female users are equally represented and also 50 percent of users are outside the US. Support for French, Italian, German, Spanish, and Japanese was added in February 2011. Support for Indonesian, Korean, Portuguese, Russian, and Thai was added in September 2011. Support for Turkish was added in June 2012.
Foursquare is gaining ground and preference in the globe. It still millions of users behind its largest competitor. Personalization, trust, and a fresh idea might take the San Francisco based app to a first place
Don’t be left out and check out the app!